TechGrindr reportedly shifts its marketing into the real world
Business Insider reports that the push into experiential marketing aims to boost social media reach and reassure nervous advertisers.
TLDR
Grindr is leaning into marketing built around real-world experiences, Business Insider reports. The strategy has digital aims: expanding its reach on social media while also calming nervous advertisers.
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Grindr reportedly shifts its marketing into the real world
Business Insider reports that the push into experiential marketing aims to boost social media reach and reassure nervous advertisers.
TLDR
Grindr is leaning into marketing built around real-world experiences, Business Insider reports. The strategy has digital aims: expanding its reach on social media while also calming nervous advertisers.