Reddit's pilot starts with select advertisers, and ads may appear based partly on relevance to a search query.
A search for “espresso station” could bring up ads for espresso machines, coffee or mugs, Reddit says. The company will assess how users respond during the test. The pilot follows Reddit's warning about declining search referrals and a weaker-than-expected revenue forecast.
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@vergeSearching for an ‘espresso station’ on Reddit could surface ads for espresso machines, beans, or mugs. https://www.theverge.com/tech/1025602/reddit-search-ads-test
@TechCrunchThe new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content. https://spr.ly/6010BHxkkK@vergeSearching for an ‘espresso station’ on Reddit could surface ads for espresso machines, beans, or mugs. https://www.theverge.com/tech/1025602/reddit-search-ads-test@TechCrunchThe new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content. https://spr.ly/6010BHxkkK@vergeSearching for an ‘espresso station’ on Reddit could surface ads for espresso machines, beans, or mugs. https://www.theverge.com/tech/1025602/reddit-search-ads-test@TechCrunchThe new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content. https://spr.ly/6010BHxkkK@vergeSearching for an ‘espresso station’ on Reddit could surface ads for espresso machines, beans, or mugs. https://www.theverge.com/tech/1025602/reddit-search-ads-test@TechCrunchThe new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content. https://spr.ly/6010BHxkkK—
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