Figure AI founder Brett Adcock announces deal to deploy humanoid robots across Catalyst Brands' logistics network

Figure is the Apple of this generation

Impeccable taste and design that will permeate every household

You won’t want some budget humanoid, you’ll want a Figure

You can read more about our partnership: https://www.figure.ai/news/figure-signs-agreement-with-catalyst-brands

@JLGood4ThaPeepl @RoboStrategy $BOT listed on Nasdaq holds a ~25% position in Figure

@Rewkang 🖤🖤🖤

@adcock_brett "Retail just leveled up Humanoids hitting JCPenney Aéropostale & Brooks Brothers? Reno’s about to be the coolest test store in America.The future of shopping is here and it’s walking on two legs! Let’s go Figure! Could $OPTIMUS be the next Big narrative pple ignore.@OptimusAI_OG

@PrimeErwin Figure is ahead of almost every Humanoid company on deployments, physical AI and manufacturing capabilities. If not first, then tied or very close to first in these categories.

Theres plenty of public information on this as well that they’ve released and it’s not hard to see

Even though I'm big Figure fan and $BOT holder, I disagree.

The taste argument is 20 percent of the Apple thesis. The other 80 is distribution and lock-in. Unitree owns volume. Apptronik owns OEM. As of now, Figure just owns the press cycle.

On that note, what's your take of it's lack of deployments and thus being behind some of the competitors?

Deployments don’t always scale at the same rate for every company for time. You should double check how many live deployments Agility actually has.

The vast majority of Unitree’s robots are sold for research and entertainment purposes. A very small minority are actually “deployed” in production

@adcock_brett So you're raking jobs from the poorest people first...

@adcock_brett That matters because Figure is coming off a live warehouse demo where its humanoids ran for more than 24 hours, sorted over 30,000 packages, passed 3M views, and showed package handling around the 3 second range.

@Rewkang Bro is going to eat his words so hard when he sees Gen 3 Optimus

@adcock_brett LFG 🚀

@adcock_brett JCPenney being one of the first major retail chains to deploy humanoid robots at scale is not a sentence anyone had on their 2026 bingo card. the brands trying hardest to survive are the ones moving fastest on this

@adcock_brett sir did you just use the word 'scale' in connection with jcpenney and brooks brothers in the year 2026 ?

@Rewkang When are we going to be able to purchase stock in figure

@adcock_brett First big retail deployment for humanoids in distribution centers makes sense, messy, repetitive work where the economics can actually pencil out. Starting in the back before the store floor is the smart sequence.

mmmmmm, I think humanoids are different than phones. Everyone has an iPhone cause we keep it in our pockets, not part of fashion. Humanoids will be visible, it'll be thought more like cars or furniture, and not everyone wants a Tesla Model Y.

I think humanoids, aesthetically, will be a part of identity / self expression, and therefore will be evaluated not just on fidelity, but style and how it fits in to the customer's identity

@Rewkang In deployments numbers, as I'm aware, Figure is behind.

Agility has paid commercial warehouse fleets running for years. Unitree shipped 5,500+ G1s in just 2025. Figure’s real deployments are still small-scale as of today.

Do I have wrong information?

@adcock_brett Looks cool, but even cooler behind the mask. Goblin mode

@adcock_brett Nana's so loaded she's gonna buy me four Figure robots to block for me while I'm surfing. I hope they're water proof.