TechAI’s role in influencer hiring beyond follower counts
Mint reports that creator databases and AI tools are helping brands assess audience quality, engagement and behaviour—not just the size of a creator’s following.
TLDR
Even a million followers may no longer be enough to land a brand deal, Mint reports. Brands are using creator databases and AI tools to look beyond follower counts, weighing audience quality, engagement and behaviour as they decide which creators to hire.
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AI’s role in influencer hiring beyond follower counts
Mint reports that creator databases and AI tools are helping brands assess audience quality, engagement and behaviour—not just the size of a creator’s following.
TLDR
Even a million followers may no longer be enough to land a brand deal, Mint reports. Brands are using creator databases and AI tools to look beyond follower counts, weighing audience quality, engagement and behaviour as they decide which creators to hire.