TechCompanies reportedly use personal data to set individualized online prices
Gizmodo reports that the FTC has confirmed the practice, with pricing signals drawn from location, browsing history, device information and credit background.
TLDR
Gizmodo describes shoppers paying different prices on the same site as the default, not a bug. Citing the Federal Trade Commission, it reports that companies routinely use personal data—including location, browsing history, device information and credit background—to set individualized prices online.
Companies reportedly use personal data to set individualized online prices
Gizmodo reports that the FTC has confirmed the practice, with pricing signals drawn from location, browsing history, device information and credit background.
TLDR
Gizmodo describes shoppers paying different prices on the same site as the default, not a bug. Citing the Federal Trade Commission, it reports that companies routinely use personal data—including location, browsing history, device information and credit background—to set individualized prices online.