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ServiceNow's Sweep acquisition may shorten CRM switches from years to weeks

ServiceNow CEO Bill McDermott says large-company CRM rollouts can now take 30 to 60 days.

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ServiceNow CEO says acquired Israeli startup Sweep helps it switch CRM customers in w | Ctech

TLDR

McDermott credits the acquired Israeli startup with helping customers switch customer-relationship-management systems faster. He said long implementation cycles can deter companies from changing CRM providers. ServiceNow is pushing further into a market long dominated by Salesforce.

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ServiceNow's Sweep acquisition may shorten CRM switches from years to weeks

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