Anduril has the most admired brand in defense tech and some of the best marketing in any industry
From “Don’t Work at Anduril” to “Fight Unfair,” marketing lead @JeffMillerTime is building a playbook worth studying
I get asked constantly about how they do it. Here it is:
Introducing the Anduril 250.
The first-ever @NASCAR race on an active military base.
Many users praised Jeff Miller's talks on Anduril's bold marketing and the NASCAR race at a military base for being enlightening and supportive of employees freely sharing content.
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If you ask anyone in tech to name a great recruiting campaign, chances are they’ll say Don’t Work at Anduril
Jeff and I get into:
- how the idea came together - how the team executed - what it did to their candidate pipeline
Anduril has the most admired brand in defense tech and some of the best marketing in any industry
From “Don’t Work at Anduril” to “Fight Unfair,” marketing lead @JeffMillerTime is building a playbook worth studying
I get asked constantly about how they do it. Here it is:
@lulumeservey @JeffMillerTime @anduriltech Glad you are doing this. Selfishly I want more Lulu interviews to watch.
@davidsenra @JeffMillerTime @anduriltech Just following your advice. Has never led me wrong
@lulumeservey @JeffMillerTime @anduriltech Quick comment as I listen in - there's a lot of performative measurement in marketing. If you're squinting at a dashboard that hard, it's because you never felt the results in the first place. You and @JeffMillerTime touch on this early on in the discussion!
@lulumeservey @JeffMillerTime @anduriltech The best around!
@lulumeservey @JeffMillerTime @anduriltech Your talks are so enlightening!
@lulumeservey @JeffMillerTime @anduriltech Great hearing Jeff emphasize the importance of letting us employees freely share Anduril-related content 😁 (following OpSec of course)
@ChrisHarihar @JeffMillerTime @anduriltech It’s the same in comms. Nonsense dashboards with nonsense metrics
@JackFeynman @JeffMillerTime @anduriltech Jeff is putting on a clinic
@lulumeservey @JeffMillerTime @anduriltech going to direct my respect to this esp
@TonyThomasOnX @JeffMillerTime @anduriltech Thank you!
@lulumeservey @JeffMillerTime @anduriltech is this on youtube?
@davidsenra @lulumeservey @JeffMillerTime @anduriltech +1