TechAbout 3% of US consumers reportedly pay for AI out of pocket
a16z says the share is up from under 1% in 2023, with the youngest buyers adopting at four times the rate of the oldest.
TLDR
a16z reported on September 18, 2026, that about 3% of US consumers paid for AI out of pocket, up from under 1% in 2023. It also said the youngest buyers were adopting at four times the rate of the oldest.
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About 3% of US consumers reportedly pay for AI out of pocket
a16z says the share is up from under 1% in 2023, with the youngest buyers adopting at four times the rate of the oldest.
TLDR
a16z reported on September 18, 2026, that about 3% of US consumers paid for AI out of pocket, up from under 1% in 2023. It also said the youngest buyers were adopting at four times the rate of the oldest.