Report
Flipkart is moving beyond keyword-led search toward AI shopping assistance
Inc42 reports that Flipkart CPTO Balaji Thiagarajan described AI-powered search that can ask follow-up questions to refine broad queries, while recommendations adapt to what shoppers interact with during a session.
TLDR
At Inc42’s CTO Summit on September 30, Flipkart CPTO Balaji Thiagarajan said the company is moving beyond keyword search to understand shopper intent through conversations, voice, visual inputs and browsing behavior. Inc42 reports that Flipkart is working toward “N=1” personalization and envisions AI agents that could help shoppers find products, scout deals and replenish essentials.
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