TechnologyThe trust layer between AI shopping recommendations and purchases
PYMNTS says merchants need to know an AI agent at checkout is legitimate, authorized and staying within its limits before it can buy.
TLDR
Mastercard executive Gaurang Shah tells PYMNTS that AI searches are already happening, but consumers are “definitely stopping at the recommendations.” PYMNTS describes the trust layer needed to move from recommendations to purchases: merchants must know the agent at checkout is legitimate, authorized and staying within its limits.
The trust layer between AI shopping recommendations and purchases
PYMNTS says merchants need to know an AI agent at checkout is legitimate, authorized and staying within its limits before it can buy.
TLDR
Mastercard executive Gaurang Shah tells PYMNTS that AI searches are already happening, but consumers are “definitely stopping at the recommendations.” PYMNTS describes the trust layer needed to move from recommendations to purchases: merchants must know the agent at checkout is legitimate, authorized and staying within its limits.
