Shopify Rolls Out Everywhere Edition With 150+ Updates And Global Catalog

Shopify Rolls Out Everywhere Edition With 150+ Updates And Global Catalog · Digg

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The Catalog now includes billions of products and UCP is enabled on all Shopify stores by default.

Anyone can now build any shopping experience on these rails. We're also introducing Shop sign-in so results are personalized and we’ll be adding the ability for devs to earn commission on sales.

We built some fun apps of our own to show what’s possible. Have fun.

tobi lutke@tobi

Productivity unlock: Le Mans and the new Edition in the same week.

Dropping now: The Everywhere Edition. 150+ updates.

Highlights in 🧵

4h7.1K3012

LIKES43

tobi lutke@tobi

Shopify should work wherever merchants work.

We now have Claude, ChatGPT, and Perplexity connectors. If you prefer a CLI or IDE, our AI Toolkit works with Claude Code, Codex, and Cursor.

If you don’t have a store yet, vibe code one in v0, Manus, Replit, or Lovable.

tobi lutke@tobi

Merchants: You now have more visibility into how your products show up in AI searches.

There’s now an Agentic section in every Shopify admin. One place to manage your AI channels, see performance, and understand how your products are showing up.

4h2.6K439

RETWEETS10

Vanessa Lee@vlaurenlee

The Everywhere Edition is here: If you are on @Shopify, you are everywhere your customers are shopping.

This Edition features some key updates to Agentic Storefronts, Catalog and UCP because we want to be clear that if you want on Shopify you are everywhere by default.

Every Edition is intentionally overwhelming. It’s a celebration of the progress we’ve made each season and serves as a complete list of features for those who want to pay attention.

To make it easier to parse, I broke down some of my favorite features among the 200+ and explained some of the ambition behind them.

4h4.4K459

REPLIES5

tobi lutke@tobi

AI shopping assistants are getting much better.

Shopify Inbox now lets you add one to your online store, integrated with customer accounts and Shop sign-in. Help customers find the right products and answer questions.

There are great options in the App Store too.

tobi lutke@tobi

Marketing is hard for a lot of entrepreneurs. We’re building Campaign Autopilot to make it easier.

It brings AI-powered marketing into the Shopify admin. Connect your accounts and set the budget. Campaigns run automatically.

Now in early access. This will keep getting better.

4h1.2K132

tobi lutke@tobi

If you’re using agents like OpenClaw and Hermes, there’s now a Shop skill.

It acts like your personal shopper. Finds products, sends you a checkout to approve. You choose whether it buys for you or asks for approval first.

tobi lutke@tobi

We’ve also added an assistant in Shop.

Search results are personalized based on a customer's buying history and taste. The more you use it, the better recommendations get.

4h3.7K286

tobi lutke@tobi

Merchants: You now have more visibility into how your products show up in AI searches.

There’s now an Agentic section in every Shopify admin. One place to manage your AI channels, see performance, and understand how your products are showing up.

tobi lutke@tobi

The Catalog now includes billions of products and UCP is enabled on all Shopify stores by default.

Anyone can now build any shopping experience on these rails. We're also introducing Shop sign-in so results are personalized and we’ll be adding the ability for devs to earn commission on sales.

We built some fun apps of our own to show what’s possible. Have fun.

4h4.4K285

tobi lutke@tobi

Marketing is hard for a lot of entrepreneurs. We’re building Campaign Autopilot to make it easier.

It brings AI-powered marketing into the Shopify admin. Connect your accounts and set the budget. Campaigns run automatically.

Now in early access. This will keep getting better.

tobi lutke@tobi

Sidekick works with apps. Ask a question, Sidekick will pull in the right data and take action in the app.

Klaviyo, Loop, and more are already live.

Devs, this is your sign to get your apps into Sidekick.

4h4K285

tobi lutke@tobi

Sidekick works with apps. Ask a question, Sidekick will pull in the right data and take action in the app.

Klaviyo, Loop, and more are already live.

Devs, this is your sign to get your apps into Sidekick.

tobi lutke@tobi

Shopify should work wherever merchants work.

We now have Claude, ChatGPT, and Perplexity connectors. If you prefer a CLI or IDE, our AI Toolkit works with Claude Code, Codex, and Cursor.

If you don’t have a store yet, vibe code one in v0, Manus, Replit, or Lovable.

4h2.8K274

tobi lutke@tobi

https://www.shopify.com/editions/spring2026

tobi lutke@tobi

If you’re using agents like OpenClaw and Hermes, there’s now a Shop skill.

It acts like your personal shopper. Finds products, sends you a checkout to approve. You choose whether it buys for you or asks for approval first.

4h3.2K144

tobi lutke@tobi

We’ve also added an assistant in Shop.

Search results are personalized based on a customer's buying history and taste. The more you use it, the better recommendations get.

tobi lutke@tobi

AI shopping assistants are getting much better.

Shopify Inbox now lets you add one to your online store, integrated with customer accounts and Shop sign-in. Help customers find the right products and answer questions.

There are great options in the App Store too.

4h1K100

DTC Prophet@dtcprophet

@tobi Hey Tobi, are there any updates specifically to address scammers from duplicating my store 1:1 on shopify and scamming my customers?

We deal with this maybe once per month, sometimes twice per month.

2h6815

Vanessa Lee@vlaurenlee

@Shopify go click on the retail banner as if you are trying to enter the store. a little gift.

3h1492

Shopify Support@ShopifySupport

@dtcprophet @tobi We appreciate you reaching out with your concerns. Let's move this to a DM, please send us a message with more information so that we can continue to assist you while keeping your account information secure.

2h103

Vanessa Lee@vlaurenlee

https://www.shopify.com/editions/spring2026

4h1523