Commentary on X
@nikitabier this is genius, really. Its a way for X to gain ad revenue while not affecting the timeline or experience essentially at all, just more reach. Its genius, and true next level thinking for the greatest social media experiment of all time.
3:14 PM · Jul 15, 2026@nikitabier This is a hilariously bad idea and X already has the world's worst ad platform. Giving companies a way to artificially boost testimonials isn't going to improve the platform's reputation. YIKES
1:36 PM · Jul 15, 2026@nikitabier Esto está genial, será una gran herramienta para todos los que promocionan en X 👏🏻👏🏻
4:02 PM · Jul 15, 2026View all
Some of my biggest purchases come from testimonials I've read on X. Authentic conversations is what makes X the most trusted source of information. Today we're releasing Mentions Boost—a brand new ad product on X. If your brand or account is organically mentioned on X, you can boost the post's reach. And we've designed it in a way that is transparent to users and preserves the authenticity of Timeline. While I don't work on ads day-to-day, this is one product I was excited to roll up my sleeves on. Now available for Premium Business accounts—with more updates to come. https://x.com/XBusiness/status/2077407848469078478/video/1
12:44 PM · Jul 15, 2026