Report
Apple reportedly tells suppliers to cut iPhone 18 Pro and Pro Max component production
Nikkei Asia reports that soaring memory chip costs forced price increases, dampening demand for the newly launched phones.
TLDR
Nikkei Asia reported on October 9, 2026, that Apple told some suppliers to cut component production for the iPhone 18 Pro and Pro Max, which launched in September. It says soaring memory chip costs forced price increases, while suppliers blame the higher prices for weaker consumer demand.
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