AI ads could reshape shopping, Inc42 says
Promoting its September 30, 2026 CTO Summit in Bengaluru, Inc42 raises questions about privacy, trust and the boundary between recommendation and persuasion.
TLDR
Inc42 argues that competition for ad spending is moving from search and feeds to conversations. It cites Mamaearth advertising on ChatGPT, Google’s push into AI-powered search and Meta’s automation of ad creation and targeting. In its CTO Summit promotion, the publisher says AI ads could change how consumers discover, compare and decide what to buy—and asks who will build the technology and decide where recommendation becomes persuasion.
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