Meta adds a personalized AI assistant to Instagram’s Edits app for creators

Meta is adding an AI creative assistant to Instagram’s Edits app, its creator-focused video editor. The tool is designed to give personalized guidance based on a creator’s own Instagram performance data, including follows, views, likes, shares and video retention, plus trends and audience interests. Meta says creators can use it to ask why certain videos worked, get content ideas, refine hooks and captions, find trending audio and script videos. The company says the assistant has already been tested with select creators. It will be free to use up to an unspecified daily prompt limit, with higher usage available through Meta One subscriptions. TechCrunch also reported Meta first previewed the feature at an invite-only creator event in June.