Fast Company frames enterprise AI impact around steering, not the most powerful model

Fast Company published a Tech article on September 28, 2026, by Enrique Dans arguing that enterprise AI results depend less on picking the most powerful model and more on how organizations steer it. The piece frames that idea with a management analogy, asking whether a CEO would give a brilliant employee total freedom with no objectives, constraints, supervision or feedback. Fast Company echoed the same message in an X post, writing that AI capability without steering is “not autonomy; it is drift.”