Swiggy narrows its premium concierge platform after a year-long pilot.
Inc42 reports that Swiggy has shifted CREW, its premium concierge service launched in June 2025, to focus solely on travel. The platform initially handled a wider range of tasks including cab bookings and golf reservations during the broader pilot. The change aims to meet demand for end-to-end operational assistance in travel. The report cites this as Swiggy's response after testing the service for over a year.
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Swiggy narrows its premium concierge platform after a year-long pilot.
Inc42 reports that Swiggy has shifted CREW, its premium concierge service launched in June 2025, to focus solely on travel. The platform initially handled a wider range of tasks including cab bookings and golf reservations during the broader pilot. The change aims to meet demand for end-to-end operational assistance in travel. The report cites this as Swiggy's response after testing the service for over a year.
Inc42@Inc42🧳 .@Swiggy’s CREW is narrowing its concierge ambitions. 👇 Consumer internet major Swiggy has refocused its premium concierge platform CREW on travel after running a broader concierge pilot for over a year. Launched in June 2025, CREW initially helped users with everything…
Inc42@Inc42🧳 .@Swiggy’s CREW is narrowing its concierge ambitions. 👇 Consumer internet major Swiggy has refocused its premium concierge platform CREW on travel after running a broader concierge pilot for over a year. Launched in June 2025, CREW initially helped users with everything…
