Almost half of merchants won't hand pricing to AI agents, PYMNTS says
PYMNTS also reports that 41% of merchants won't let an AI agent lead a customer to a competitor—a boundary beyond whether agents can complete checkout on their own.
TLDR
PYMNTS says merchants are asking not just whether AI agents can check out on their own, but whether they want them to. Its Agentic Commerce Deep Dive, from PYMNTS Intelligence and Visa Acceptance, reports that almost half of merchants say they'll never hand over pricing, while 41% won't let an agent lead a customer to a competitor.
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