01. Ship early Simplify and ship smaller.
02. Build with users Listen carefully and understand their problems.
03. Know what good looks like Find and create good things. Know what needs to change to make it better.
04. Think in principles Not in playbooks.
05. Build things that last Put care into the foundation. Don’t make it a future person’s problem.
06. Avoid side quests Don’t fix every problem. Avoid adding unnecessary process or documents.
07. Say it as it is Get to the point and assume good intentions.
08. Keep the team small, do more with less We build better with fewer people. Wear multiple hats.
09. Hire the best people The best people hire the best people. Help recruit.
10. Create fans Build a community of people who use, love, and defend the product.
11. Fully remote The freedom to work remotely allows for more meaningful work.
