Shopify board member Lulu Cheng Meservey argues tech narratives fail when they make technology, rather than humans, the hero

The only heroes are human.

Great advice from one of the legendary PR leaders of our time.

@lulumeservey then u are still "activated" in the past Lulu.

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@lulumeservey ohhhhhhh

@lulumeservey This should be a principle of product marketing stories.

You, the customer, have a vision. Oops, there's a problem. Doing that thing is hard. The thing we sell helps you do that other thing. You are a hero. Do this now to get started.

@lulumeservey Love this.

@lulumeservey 💯 Stories are about people, not places or things.

@lulumeservey Do you think they are avoiding this in part because they don’t want to overpromise or even purposely want to understate the human impact?

@verohecko I think it’s more prosaic — the tech is exciting, the tech is amazing! It just happens that nothing we can create matches the mystery and depths of ourselves

@thomaswdinsmore Great recipe

@chrislakin 😂

@lulumeservey I don't know. R2D2 made to all 9 episodes & is a hero in all of them...

@lulumeservey dune isn't about stillsuits but without them paul dies on arrakis. tech is context not character

@martyberman Good summary! :)

@lulumeservey @sam_kececi seems like tech should center humanity & amplify their uniqueness

@lulumeservey Yes. 99% of the tech I'm exposed to is stuff that has been patched to stop it doing today what it was perfectly capable of doing yesterday. It's the villain not the hero.

@lulumeservey 100%

@lulumeservey they're making content for the agents now we’re not the audience anymore

@lulumeservey and cats

@lulumeservey exactly. maybe the storytellers should read more books!

@lulumeservey tech has no incentive to tell stories without a product at the center, the stories must come from a new structure