Cognition CEO Featured in SFO Baggage Claim Billboard
Photo of Scott Wu ad at SFO prompts comment about possible Claude confusion.
Jelani Nelson posted a photograph taken at San Francisco International Airport. The image shows a digital billboard in the baggage claim area that promotes Cognition. The ad features co-founder and CEO Scott Wu next to the text For engineers building like architects. Soleio commented on the post suggesting that people could mistake the billboard for an advertisement involving Claude. The conversation around the post includes observations about the visual similarity that might lead to such confusion between the Cognition campaign and the AI model.
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Cognition CEO Featured in SFO Baggage Claim Billboard
Photo of Scott Wu ad at SFO prompts comment about possible Claude confusion.
Jelani Nelson posted a photograph taken at San Francisco International Airport. The image shows a digital billboard in the baggage claim area that promotes Cognition. The ad features co-founder and CEO Scott Wu next to the text For engineers building like architects. Soleio commented on the post suggesting that people could mistake the billboard for an advertisement involving Claude. The conversation around the post includes observations about the visual similarity that might lead to such confusion between the Cognition campaign and the AI model.

