TechThe origins of Amazon Prime's free two-day shipping
Quartz traces the idea to a software engineer who thought subscriptions and fast delivery should go together, rather than to a boardroom strategy.
TLDR
Quartz traces Prime's free two-day shipping to a software engineer's idea to combine subscriptions with fast delivery. It reports that Amazon bet shoppers would pay upfront for speed, and data showed they bought more often. Rivals scrambled to acquire stores to keep pace, the publisher says.
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The origins of Amazon Prime's free two-day shipping
Quartz traces the idea to a software engineer who thought subscriptions and fast delivery should go together, rather than to a boardroom strategy.
TLDR
Quartz traces Prime's free two-day shipping to a software engineer's idea to combine subscriptions with fast delivery. It reports that Amazon bet shoppers would pay upfront for speed, and data showed they bought more often. Rivals scrambled to acquire stores to keep pace, the publisher says.