TechTikTok reportedly pulls back on logistics in Indonesia
Tech in Asia suggests TikTok’s pullback from a potential logistics challenge to Shopee may reflect a decision that the race is not worth running, rather than a defeat.
TLDR
Tech in Asia reports that TikTok is pulling back on logistics in Indonesia, where it had looked ready to challenge Shopee. The outlet says the platform had the scale to own logistics in the country but chose a different path. Its analysis suggests the move may be less about losing the logistics race and more about deciding it is not worth running.
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TikTok reportedly pulls back on logistics in Indonesia
Tech in Asia suggests TikTok’s pullback from a potential logistics challenge to Shopee may reflect a decision that the race is not worth running, rather than a defeat.
TLDR
Tech in Asia reports that TikTok is pulling back on logistics in Indonesia, where it had looked ready to challenge Shopee. The outlet says the platform had the scale to own logistics in the country but chose a different path. Its analysis suggests the move may be less about losing the logistics race and more about deciding it is not worth running.