Starbucks explores personalized digital menus at the drive-thru
Starbucks is exploring ways to recognize participating customers on arrival and make payment easier.
TLDR
Starbucks is still exploring personalized digital menus at its drive-thrus, and their timing remains unclear. CEO Brian Niccol described recognizing participating customers on arrival and making payment easier. Separately, the chain plans to begin testing background AI models in 2027 to help baristas enter orders more accurately and efficiently. It also plans to add AI to app search and discovery; conversational ordering remains a possibility.
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