/Tech11h ago

Sam McAllister says the Claude Fable 5 promotional video was created entirely without AI

The team used physical sources, Photoshop, and After Effects.

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sam mcallister@sammcallister#1877inTech

@genekogan There was no AI involved at all in this one, just physical sources, PS, and AE. Much of the source material in this one was from the Brockhaus encyclopaedia and our internal team worked with some brilliant external animators on the finished product.

Gene Kogan@genekogan

I am curious how Anthropic makes images for their promotional materials. Is it just Claude collaging found images? It doesn't look like an image model.

5:55 AM · Jun 10, 2026 · 17K Views
Sentiment

Many users praised Anthropic for creating the Claude Fable 5 promo with professional humans instead of AI, highlighting the impressive quality and effort.

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VIEWS724
Gene Kogan@genekogan

@sammcallister I must have AI pareidolia. my compliments to the chef!

8hViews 724Likes 1
LIKES5
Aaron Francis@aarondfrancis

@sammcallister @genekogan Hell yeah

8hViews 710Likes 5
sam mcallister@sammcallister

@genekogan And a great composer!

8hViews 108Likes 3
stardust@stardustsignal

@sammcallister @genekogan did yall destroy the books as well?

7hViews 408

@sammcallister @genekogan I was wondering if it was sourced. incredible work!

4hViews 117Likes 1
Niyas@awaaz_in

@sammcallister @genekogan Damn 🔥

8hViews 338
Siffa@__Siffa

@sammcallister @genekogan

6hViews 104Likes 1
Paula@Paula74829

@sammcallister @genekogan It's very pretty 🥹 gotta love human effort

7hViews 264

@sammcallister @genekogan Don't even your eat your own dog food eh?

5hViews 171
Cat 🎆@Im_actuallyacat

@sammcallister @genekogan based

4hViews 26Likes 1
bruno@brunosavoca

@sammcallister @genekogan aka mythos not good enough?

6hViews 84
TheJesterHead🇺🇸@thejesterhead9

@sammcallister @genekogan It would be hilarious if y’all used Grok Imagine

5hViews 82
mikayla@mikmartorano

@sammcallister @genekogan They must have so much fun doing this kind of project

5hViews 62
Melisa@MelisaSeah

@sammcallister @genekogan very well done!

2hViews 4