TLDR

9to5Mac, citing Nikkei Asia, reports that Apple told select suppliers to cut component production for the iPhone 18 Pro and Pro Max. Two sources said October 2026 orders were cut by at least 15% against Apple's original requests. The report claims the models' $100 price increases dampened demand, but it's unclear whether Apple will make further adjustments from November.

Report

Apple reportedly cuts October 2026 component orders for iPhone 18 Pro and Pro Max by at least 15%

9to5Mac, citing Nikkei Asia, reports that $100 price increases allegedly dampened demand for both Pro models.

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TLDR

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