TechnologyCredit unions’ view of crypto demand versus member ownership
PYMNTS reports that three-quarters of credit unions say their members show limited or no demand for cryptocurrency, while 17% of members already own it.
TLDR
PYMNTS reports that crypto ownership reaches 27% among Gen Z and millennial credit union members, compared with 17% of members overall. Yet three-quarters of credit unions say members show limited or no demand, and only 4% of executives report strong or critical demand. The figures come from a PYMNTS Intelligence playbook produced in collaboration with Velera.
Credit unions’ view of crypto demand versus member ownership
PYMNTS reports that three-quarters of credit unions say their members show limited or no demand for cryptocurrency, while 17% of members already own it.
TLDR
PYMNTS reports that crypto ownership reaches 27% among Gen Z and millennial credit union members, compared with 17% of members overall. Yet three-quarters of credit unions say members show limited or no demand, and only 4% of executives report strong or critical demand. The figures come from a PYMNTS Intelligence playbook produced in collaboration with Velera.