Anthropic's philosophical Claude video ad sparks debate on AI risk marketing

Anthropic's philosophical Claude video ad sparks debate on AI risk marketing · Digg

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@IntuitMachine that advert is the most honest thing anthropic has shipped in months.

@pangram @Scobleizer 🙏 Thank you!

First up. I love the Anthropic ad. I've done consumer research all over the world. And the way to win them over is to first, acknowledge them. This ad tells me: 1. Anthropic is hearing the feedback. 2. Anthropic is working on answering the questions. 3. Anthropic isn't afraid of talking about AI's pros and cons. The nerds hate that Anthropic is continuing to acknowledge that there's real problems coming because of AI, but when I get together with nerds they all joke about losing their jobs because of AI. Even in China, I have a top researcher at Alibaba who just won an award at #acl2026, joking with me somewhat seriously that he might not have a job soon because of AI. It's better to take on the tough questions. And if you haven't done any real conversations with people outside of San Francisco, let me tell you, there is a TON of fear about AI (and anger too). I love the ad. It wins hearts and minds. And gets you to think. Which is the whole point of their messaging. Now go ahead and rip me to shreds. I'm used to it.:-)

prof-g@prof_gTECH

in my course on ai (high school juniors) we're going to watch this video and discuss... * how do you feel? * what feelings did the makers expect you to feel? * why were these images chosen? the audio? * why this ordering of images and statements? cognitive defenses y'all... https://twitter.com/claudeai/status/2075271759289303522

Andreas Kirsch 🇺🇦@BlackHCTECH

@Scobleizer It's quite a contrast to other companies who constantly talk about the utopia that AI is going to bring about while not addressing serious concerns freely

Carlos E. Perez@IntuitMachineTECH

Excellent advert by Anthropic that pinpoints what many are missing in the AI debate. https://twitter.com/claudeai/status/2075271759289303522

Carlos E. Perez@IntuitMachineTECH

A dude from MIRI doesn't grok why AI is important. Why isn't this unexpected?! https://twitter.com/robbensinger/status/2076848277514068293

Rob Bensinger ⏹️@robbensingerTECH

@IntuitMachine Why do you say that?

Anthropic Releases Ad Addressing Hard Questions on AI Risks

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Anthropic Releases Ad Addressing Hard Questions on AI Risks

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