First up. I love the Anthropic ad.
I've done consumer research all over the world.
And the way to win them over is to first, acknowledge them.
This ad tells me:
1. Anthropic is hearing the feedback.
2. Anthropic is working on answering the questions.
3. Anthropic isn't…
@Scobleizer It's quite a contrast to other companies who constantly talk about the utopia that AI is going to bring about while not addressing serious concerns freely
“It’s time to create our new ad!”
“I’ve got it. To open: sowing doubt about whether people should trust us. Then lead into, ‘Who can stop us if we’re out of control?’”
“Yes, perfect. And the visuals?”
“I’m thinking… house burning down, dystopian hellscape, graveyard.”
“YES!”…