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Gene Kogan@genekogan
I am curious how Anthropic makes images for their promotional materials. Is it just Claude collaging found images? It doesn't look like an image model.
2:39 AM · Jun 10, 2026 · 1.2K Views
Sam McAllister confirms the Claude Fable 5 promo video used zero AI, relying on physical sources and Photoshop
The production sourced imagery from the Brockhaus encyclopedia.
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Positive users praise the composer behind Anthropic's Claude Fable 5 promo created without any AI involvement.
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sam mcallister@sammcallister
@genekogan There was no AI involved at all in this one, just physical sources, PS, and AE. Much of the source material in this one was from the Brockhaus encyclopaedia and our internal team worked with some brilliant external animators on the finished product.
Gene Kogan@genekogan
I am curious how Anthropic makes images for their promotional materials. Is it just Claude collaging found images? It doesn't look like an image model.
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sam mcallister@sammcallister
@genekogan And a great composer!
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