Twitter Brand Endures as Users Still Call X Posts Tweets
Users persist in calling posts on X 'tweets' long after the official name change.
The platform rebranded from Twitter to X three years ago after Elon Musk's acquisition. Despite the change, users and commentators continue referring to posts as "tweets" and the service as Twitter. Entrepreneur Auren Hoffman highlighted how brands endure, noting people never adopted "X" terminology. Critics, including via Taylor Lorenz, call it one of the worst corporate rebrands in history. The ongoing usage underscores the difficulty of altering entrenched consumer language around social media platforms.
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Twitter Brand Endures as Users Still Call X Posts Tweets
Users persist in calling posts on X 'tweets' long after the official name change.
The platform rebranded from Twitter to X three years ago after Elon Musk's acquisition. Despite the change, users and commentators continue referring to posts as "tweets" and the service as Twitter. Entrepreneur Auren Hoffman highlighted how brands endure, noting people never adopted "X" terminology. Critics, including via Taylor Lorenz, call it one of the worst corporate rebrands in history. The ongoing usage underscores the difficulty of altering entrenched consumer language around social media platforms.
Reactions from ranked influencers
2 posts
Brands are incredibly hard to kill. When you post something on X, you don't refer to it as an "X". People still refer to it, even after all these years, as a "tweet". Brands are just incredibly, incredibly enduring.
"X" is probably the worst corporate rebrand in business history. Almost as bad as Tribune Publishing Co. rebranding as "Tronc," but at least they dropped that silly name after 2 years. People will call this app Twitter until the heat death of the universe.
3 years ago today, Twitter rebranded to X.