Apple Pay Launches in India; iOS 27 Adds Custom Digital Card Creation
Apple Pay rolled out in India starting ~Sept 30 with Axis Bank Visa/Mastercard (RuPay and UPI pending). iOS 27 introduces "Create a Pass" in Wallet to digitize loyalty cards, memberships, and event tickets with barcodes/QR codes for iPhone and Apple Watch.
TLDR
Apple Pay's long-awaited entry into the world's most populous country expands its payments ecosystem despite UPI dominance. Wallet digitization reduces physical card clutter for everyday items, a practical consumer win tied to Apple Intelligence and device ecosystem stickiness. The features strengthen Apple's services revenue and ecosystem lock-in.
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