YouTube's new monetisation criteria and India's creator economy
The Economic Times says new Partner Programme eligibility norms raise the bar for monetisation and could encourage original and long-form content.
TLDR
The Economic Times describes YouTube's new Partner Programme eligibility norms as a shift that could boost original and long-form content, deepen audience engagement and push brands toward niche influencers. It says income outside the programme already dominates creator earnings, and brand deals could become increasingly crucial.
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