It's not real enough for them yet. It's not a part of their life yet. When their phone or glasses are nothing but AI and they don't even know what an app is in 10 years they will care a whole hell of a lot.

This fight matters little now but a lot in a decade.

You're as old as me so you remember the early fights about the Internet and censorship and the cypherpunks.

It's the same story all over again. History does repeat. The abstract story just morphs and takes on new forms.

It's why in fantasy stories like Harry Potter or Lord of the Rings evil never gets defeated totally. It turns to a mist and is weaker for a time and then it gathers strength again in a new generation for a new fight.