Webflow Launches Source Platform for AI-Assisted Web Marketing
Announced at Webflow Conf 2026 as a platform where marketing teams and AI agents collaborate on digital experiences.
TLDR
Webflow posted that Source lets marketing teams and their agents launch, optimize, and scale experiences together. The company described it as the agentic web marketing platform for high-performing brands. The announcement opened Webflow Conf 2026 and coincided with news of Campaigns, Assets, and updates to AEO and MCP. Source is now in limited research preview. Visible replies on X included disappointment that the keynote showed little about building websites and questions about pricing for smaller teams.
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Tanner Pontius@TPontius_Well said @galluzzo_julian. I was sure whatever their huge announcement would be, the product wouldn’t be available for months at best. At this stage they simply cannot move fast enough to keep up. In a world where technology costs are generally going down, theirs seem to be…
IA Iain@iainfeeney@EmmettArmstrong I genuinely just can't comprehend this notion that they may just abandon the current designer and workflow. So many of us have built our careers and lives around how it works. I love the current designer. I see why they need to do this, but it doesn't hurt any…
T🚀 TheHiddenMike 🚀@thehiddenmike@raymmar Wholeheartedly agree. Everything about this feels completely anti-'no-code revolution' and practically leaves visual design to die in the dirt. Even if this new direction finally makes it to market, I'm willing to bet it prices out small/medium firms almost instantly.
RT Robert Trew | Webflow Developer@rob_trew@ethansuero_ could not agree more. The CEO thanking "Marketers" For keeping Webflow alive and completely neglecting Developers who for years bought clients to webflow was the final bullet in the head for me.
UP JR Jess Rosenberg@jessperate@kvwong So exciting! Can’t wait to get my hands on Source!