Webflow posted that Source lets marketing teams and their agents launch, optimize, and scale experiences together. The company described it as the agentic web marketing platform for high-performing brands. The announcement opened Webflow Conf 2026 and coincided with news of Campaigns, Assets, and updates to AEO and MCP. Source is now in limited research preview. Visible replies on X included disappointment that the keynote showed little about building websites and questions about pricing for smaller teams.
Introducing Source by Webflow: a new platform for marketing teams and their agents to launch, optimize, and scale digital experiences, together. Now in a limited research preview → https://wfl.io/4gISc29
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Announced at Webflow Conf 2026 as a platform where marketing teams and AI agents collaborate on digital experiences.
Webflow posted that Source lets marketing teams and their agents launch, optimize, and scale experiences together. The company described it as the agentic web marketing platform for high-performing brands. The announcement opened Webflow Conf 2026 and coincided with news of Campaigns, Assets, and updates to AEO and MCP. Source is now in limited research preview. Visible replies on X included disappointment that the keynote showed little about building websites and questions about pricing for smaller teams.
Introducing Source by Webflow: a new platform for marketing teams and their agents to launch, optimize, and scale digital experiences, together. Now in a limited research preview → https://wfl.io/4gISc29
Ethan Suero@ethansuero_Pretty disappointing keynote from Webflow to be fair. With all this push for agents, why should I use Webflow in the first place instead of building with agents directly? The energy in the room says it all I think.
Fri3nds Agency | Web Design & Webflow Experts@Fri3ndsAgencyHappy or disappointed? This is everything @webflow announced today at #WebflowConf 👇
Webflow@webflowWebflow Conf ‘26 opened with some of the biggest product news of the year: Source by Webflow, Campaigns, Assets, and new Webflow AEO and MCP updates. Read the blog → https://wfl.io/4gIwWtd
Sam Harrison@samharrisoncoSome interesting stuff in the @webflow presentation. I have a lot of questions. But it's so weird/alienating to barely show anything related to building a website 😅
Emmett Armstrong 💪@EmmettArmstrongCautiously optimistic about this new release from Webflow. I think it will sink or swim based on how affordable it is for small to medium size teams.
Positive accounts welcomed Source and Webflow's agent tools for flexibility and workflow fit, while negative replies called the announcements underwhelming and faulted slow delivery plus neglect of existing designer bugs.
Based on 51 sentiment-bearing replies from 41 accounts across 9 conversations.
Ethan Suero@ethansuero_Pretty disappointing keynote from Webflow to be fair. With all this push for agents, why should I use Webflow in the first place instead of building with agents directly? The energy in the room says it all I think.
Luke Netti@luke_netti@ethansuero_ I watched it all and felt the same way. I liked the Source updates, but still feels like a workaround and not something I'm going to invest time into learning.
Ethan Suero@ethansuero_@luke_netti Yeah pretty weird. I had high hopes for today.
Utkarsh Sengar@utsengar@ethansuero_ @luke_netti Let’s chat while you are here in Boston? DMs open.
Derek Castelli@heyderekj@luke_netti @ethansuero_ 💯 But I get why they did what they did. Creating something new with the time they have while trying to get builders to easily migrate into the Webflow ecosystem that is now a marketing first platform.
Ethan Suero@ethansuero_@heyderekj @luke_netti It was clear that their audience is marketers, not designers or devs anymore.
Positive accounts welcomed Source and Webflow's agent tools for flexibility and workflow fit, while negative replies called the announcements underwhelming and faulted slow delivery plus neglect of existing designer bugs.
Based on 51 sentiment-bearing replies from 41 accounts across 9 conversations.
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