@lennysan Arguably the oldest moat?
Lenny Rachitsky@lennysan
Distribution is the new moat
12:56 PM · Jun 6, 2026 · 4.5K Views
Replit founder Amjad Masad and Lenny Rachitsky argue distribution is becoming the ultimate competitive moat due to marketplace noise
Masad calls distribution the oldest competitive barrier for builders
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Users endorse distribution as an increasingly powerful competitive moat for app builders because growing marketplace noise makes its importance clearer.
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Lenny Rachitsky@lennysan
@amasad I dunno, there have been and continue to be many moats, but with the increasing noise in the marketplace, it's feeling clear to me that distribution is becoming an ever-more important moat. It's not a new moat, but it's becoming more and more powerful.
Amjad Masad@amasad
@lennysan Arguably the oldest moat?
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Amjad Masad@amasad
@lennysan Agree. I just meant in the ancient world those who owned the most ships, ports, trade relations won
Lenny Rachitsky@lennysan
@amasad I dunno, there have been and continue to be many moats, but with the increasing noise in the marketplace, it's feeling clear to me that distribution is becoming an ever-more important moat. It's not a new moat, but it's becoming more and more powerful.
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Vikxx@vickymvpguy
@amasad @lennysan and Brand too?
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Amjad Masad@amasad
@vickymvpguy @lennysan Two sides of the same coin
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Waqas@vixsheikh
@lennysan @amasad Related - data network effects are quickly compounding too
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mohammed ashour@mlak10006
@amasad @lennysan 🙏🙏
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