Ford Targets $30,000 EV Pickup After F-150 Setback

The Wall Street Journal posted that Ford is developing a new electric pickup truck priced at $30,000. The article headline states the vehicle sets an ambitious goal of 100,000 sales in year one. It identifies the model as the Ford Fathom and describes it as the first in an expected line of more affordable EVs. The post frames the move as following the electric F-150's poor performance.