Vodafone Idea has brought on Bollywood superstar Shah Rukh Khan for its latest brand identity push. The telecom operator shared details of the appointment under the banner of its Vi badal raha hai campaign. At the same time the company introduced a redesigned logo to mark this new direction. Coverage from Mint highlighted how Khan will serve as the ambassador for the updated image. The move comes as the firm works to refresh its public presence in the competitive telecom market. Visible posts included a static image of the actor promoting the changes.