Lulu Cheng Meservey also noted OpenAI's underdog positioning.
openai’s approach to competing with cc is interesting but flawed imho.
this is prolly metrics positive in the short term but likely corrosive in the long term.
this ad implicitly concedes claude is the thing people actually want & they’re just the off ramp for the frustrated. that’s simply not a flattering position for the long term.
Some users called Codex a better or higher-value product than Claude after trying it, while many others mocked OpenAI's ad as desperate backup positioning that risks long-term brand damage.
Interesting to see OAI pivot to underdog positioning
@luisgonzaleznf it’s like telling ppl we are out of coke, is pepsi okay?
@lulumeservey I don’t think that’s what they’re doing ?
@timileyinagba they never mentioned chatgpt in those claude ads.
@signulll would imagine this is a very small budget marketing campaign that is nowhere near their key marketing plan's
@dathuny77039 i’ve seen this ad a lot.
@signulll this is honestly very poor taste, and I cannot count the number of people that have told me that they feel the same
the Codex team went from appearing humble and product-focused to giving the impression that they are full of themselves
and that is never a good look.
@signulll Agree, and it is the thing that most people want. It’s a better product
@signulll Thought same thing.
@signulll I think the Claude ads got to them.
@chrislakin @signulll @lulumeservey Someone get JA RULE on the line
@PatrickToulme i disagree, brand perception compounds.
@signulll ah it is addressing a real pain point. I hit limits on Claude way more than Codex. I think are you reading too much into this. the average person seeing this ad is thinking "Hmm ya i do hit my limit. why not give codex a try?"
@signulll they're playing the google playbook. ship fast, break things, figure out monetization later. claude's playing the apple playbook. polish first, then scale. both work but one ages better.
@lulumeservey I’m really curious what you think about it. I tend not to like this approach but maybe there’s merit to it?
@hopes_revenge @lulumeservey This frames their comparative advantage as just gpu count not model quality or user experience, similar to how a firm new to a market would frame it
@signulll @lulumeservey your take?
@signulll didn’t know openai was advertising for anthropic now
@signulll idk. could be a deeper understanding of the short term memory of the avg person scrolling instagram and they just need to react to the current zeitgeist for that demographic
@signulll “Please buy Pepsi what if you run out of Coke one day?? 🙏🏻🥺”
Lulu Cheng Meservey also noted OpenAI's underdog positioning.
openai’s approach to competing with cc is interesting but flawed imho.
this is prolly metrics positive in the short term but likely corrosive in the long term.
this ad implicitly concedes claude is the thing people actually want & they’re just the off ramp for the frustrated. that’s simply not a flattering position for the long term.
