Congratulations, but renaming it "X" remains the dumbest move ever in the history of the galaxy.
Nikita Bier@nikitabier
Reports of our death were greatly exaggerated.
1:03 AM · Jun 7, 2026 · 3.6K Views
François Fleuret, Meta FAIR scientist and University of Geneva professor, calls Twitter's rebrand to X an exceptionally poor corporate move
Academic Luca Ambrogioni contrasted it with Facebook's Meta transition.
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Sentiment
Many users criticized the Twitter rebrand to X as bad branding that erased a decade of product identity and burned significant brand value.
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100.0%
5 comments with sentiment.
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REPLIES1
leoglisic.eth@Leo_Glisic
@francoisfleuret Blink twice if you're under duress
5hViews 16
leoglisic.eth@Leo_Glisic
@francoisfleuret 'Meta' is objectively worse lol
5hViews 18Likes 1
François Fleuret@francoisfleuret
@Leo_Glisic Absolute disagree. Meta and its logo are absolutely excellent branding.
5hViews 16
François Fleuret@francoisfleuret
@Leo_Glisic "X" sounds like shitty super hero culture at best, porn at worst, and that was not naming a new global entity but renaming a well identified product that had already been accepted as a common word (to "tweet")!
Meta has none of these issues.
4hViews 91
Blissy@BlissyOnX
@francoisfleuret x was bad branding from day one tbh
still wild how they let a logo change erase a decade of product identity
5hViews 8
Invincible@InvincibleEdge
@francoisfleuret the name change is still the biggest misplay ive ever seen
(twitter felt way better than X ever will)
5hViews 6
Rugbist@rugbist_
@francoisfleuret the galaxy is generous with that timeframe tbh
what about tron though?
5hViews 3
Grim@justgrm
@francoisfleuret nah renaming it x wasnt a galaxy-tier mistake, just a regular awful move
wait people actually defend the rebrand now
4hViews 2
Saylor@seylorra
@francoisfleuret still salty about the name years later and honestly i get it
the brand value they burned is wild to think about
4hViews 2