TechnologyYouTube launches AI-powered Custom Feeds feature with natural language prompts
YouTube rolled out Custom Feeds, a Gemini-powered feature allowing US users to describe desired content via natural language to generate personalized homepage feeds, alongside AI storytelling tools for creators.
TLDR
Shifts video recommendations from opaque algorithms to user-controllable AI, promising improved personalization. Part of YouTube's broader strategy to compete with Netflix and retain creator loyalty through AI-driven tools.
YouTube launches AI-powered Custom Feeds feature with natural language prompts
YouTube rolled out Custom Feeds, a Gemini-powered feature allowing US users to describe desired content via natural language to generate personalized homepage feeds, alongside AI storytelling tools for creators.