The Italian-American automaker explores Huawei's platform to revive its luxury brand.
Stellantis is holding advanced talks with Huawei and JAC Group about a possible partnership for its Maserati brand. The Italian-American automaker is exploring the use of Huawei's Harmony Intelligent Mobility platform for the luxury car line. Quartz reports that the discussions aim to revive the brand through this arrangement. The source identifies the effort as an attempt to address ongoing challenges at Maserati. Visible posts from Quartz present the talks as the latest step in seeking outside technology support for the division.
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The Italian-American automaker explores Huawei's platform to revive its luxury brand.
Stellantis is holding advanced talks with Huawei and JAC Group about a possible partnership for its Maserati brand. The Italian-American automaker is exploring the use of Huawei's Harmony Intelligent Mobility platform for the luxury car line. Quartz reports that the discussions aim to revive the brand through this arrangement. The source identifies the effort as an attempt to address ongoing challenges at Maserati. Visible posts from Quartz present the talks as the latest step in seeking outside technology support for the division.
Quartz@qzMaserati may need a Chinese tech giant to survive: Stellantis is in advanced talks with Huawei and JAC Group to revive a Maserati brand that sold fewer than 8,000 cars last year and lost $230 million. The deal would put Huawei's… https://dlvr.it/TVKnG7 #Maserati #Stellantis
Quartz@qzMaserati may need a Chinese tech giant to survive: Stellantis is in advanced talks with Huawei and JAC Group to revive a Maserati brand that sold fewer than 8,000 cars last year and lost $230 million. The deal would put Huawei's… https://dlvr.it/TVKnG7 #Maserati #Stellantis
