AI Shifts Advertising From Keywords to Intent Decisions
Mint newsletter examines shift in ad buying and measurement from keywords to decisions.
Leslie D’Monte writes in Mint Tech Talk that AI now changes not only where ads appear but what is bought and measured. Blue links are gone and decisions are in, according to the newsletter. The Substack article titled From keywords to intent, how AI is rewriting advertising discusses this change at Google, ChatGPT, and Meta. It states the transformation affects ad revenue models across platforms.
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AI Shifts Advertising From Keywords to Intent Decisions
Mint newsletter examines shift in ad buying and measurement from keywords to decisions.
Leslie D’Monte writes in Mint Tech Talk that AI now changes not only where ads appear but what is bought and measured. Blue links are gone and decisions are in, according to the newsletter. The Substack article titled From keywords to intent, how AI is rewriting advertising discusses this change at Google, ChatGPT, and Meta. It states the transformation affects ad revenue models across platforms.