AI robotics company 1X launches World Model Lab led by former Luma AI founding engineer Samarth Sinha to train humanoid robots

We’re going all in on World Models.

Today we’re launching the 1X World Model Lab.

The bet is simple:

You can’t fine-tune your way to AGI.

And you definitely can’t fine-tune your way to robots that can operate in the physical world.

General-purpose humanoids need models that understand space, motion, objects, causality, affordances, physics, and action before they ever see a specific task.

The frontier is not better VLA wrappers.

The frontier is embodied world models.

The 1X World Model Lab will focus on large-scale embodied world model pretraining: building the most generalizable foundation model for humanoid robots from the ground up.

The next frontier in AI requires scaling:

web-scale media + egocentric human videos + sim + dexterous remote operated robot data + on-policy NEO data → real-world deployment for robot data collection and RL → abundance of data → physical AI

The robot collects data. The model gets better. The robot gets better. Repeat.

To lead this, we brought in one of the best for the mission: @_sam_sinha_ , as Head of World Models.

Sam was a founding research scientist at Luma AI and has been at the frontier of scaling multimodal generative video models his whole career.

If you’re the best in the world at large-scale pretraining, video models, robotics, RL, infra, or data — and you want your models to move atoms, not just pixels — join us.

Send background + evidence of exceptional ability to:

wmlab@1x.tech

We’re building the model that makes autonomous labor real.

I am SO excited to be sharing that I am joining @BerntBornich and @1x_tech to lead the new 1X World Model Lab aimed at building the next frontier of embodied AI! The core guiding principle of the lab is: scale up along every damn axis!! 🚀

Robotics data is NOT a second-class citizen - it is too important of a problem to be left to fine tuning! Your model needs to see your most important tokens from step 0

We need to think about robotics through the first principles of AI: how do we best utilize the vast amounts of web-scale media and how do we create a data-flywheel to collect millions of hours of rich robot interactions. There is no other moat in AI outside of data and @1x_tech has done an INCREDIBLE job scaling manufacturing, production and hardware to build humanoid robots that can create a unique data-flywheel in unstructured environments. Scaling data collection for highly dexterous on-policy robot data will be the only way for creating a moat in AI. @JackMonas and team have made great progress in building World Models, and now the goal is to supercharge this effort by starting a hyper-focused scale and data-pilled lab.

Before scaling compute / data / models, we are currently RAPIDLY scaling our team and hiring across the 4 core pillars of AI: model + data, data infra, ML infra and evals. Looking for folks that are excited about the 0->1 problem and share the same principles as us. There’s a single application for everyone in the lab - if you’re a good at engineering and ML, we will find a place for you in the team ❤️

AGI won’t be solved by fine-tuning… Let’s build the next frontier of AI together 🚀

My DMs are always open!!

I am SO excited to be sharing that I am joining @BerntBornich and @1x_tech to lead the new 1X World Model Lab aimed at building the next frontier of embodied AI! The core guiding principle of the lab is: scale up along every damn axis!! 🚀

Robotics data is NOT a second-class citizen - it is too important of a problem to be left to fine tuning! Your model needs to see your most important tokens from step 0

We need to think about robotics through the first principles of AI: how do we best utilize the vast amounts of web-scale media and how do we create a data-flywheel to collect millions of hours of rich robot interactions. There is no other moat in AI outside of data and @1x_tech has done an INCREDIBLE job scaling manufacturing, production and hardware to build humanoid robots that can create a unique data-flywheel in unstructured environments. Scaling data collection for highly dexterous on-policy robot data will be the only way for creating a moat in AI. @JackMonas and team have made great progress in building World Models, and now the goal is to supercharge this effort by starting a hyper-focused scale and data-pilled lab.

Before scaling compute / data / models, we are currently RAPIDLY scaling our team and hiring across the 4 core pillars of AI: model + data, data infra, ML infra and evals. Looking for folks that are excited about the 0->1 problem and share the same principles as us. There’s a single application for everyone in the lab - if you’re a good at engineering and ML, we will find a place for you in the team ❤️

AGI won’t be solved by fine-tuning… Let’s build the next frontier of AI together 🚀

My DMs are always open!!

I am SO excited to be sharing that I am joining @BerntBornich and @1x_tech to lead the new 1X World Model Lab aimed at building the next frontier of embodied AI! The core guiding principle of the lab is: scale up along every damn axis!! 🚀

Robotics data is NOT a second-class citizen - it is too important of a problem to be left to fine tuning! Your model needs to see your most important tokens from step 0

We need to think about robotics through the first principles of AI: how do we best utilize the vast amounts of web-scale media and how do we create a data-flywheel to collect millions of hours of rich robot interactions. There is no other moat in AI outside of data and @1x_tech has done an INCREDIBLE job scaling manufacturing, production and hardware to build humanoid robots that can create a unique data-flywheel in unstructured environments. Scaling data collection for highly dexterous on-policy robot data will be the only way for creating a moat in AI. @JackMonas and team have made great progress in building World Models, and now the goal is to supercharge this effort by starting a hyper-focused scale and data-pilled lab.

Before scaling compute / data / models, we are currently RAPIDLY scaling our team and hiring across the 4 core pillars of AI: model + data, data infra, ML infra and evals. Looking for folks that are excited about the 0->1 problem and share the same principles as us. There’s a single application for everyone in the lab - if you’re a good at engineering and ML, we will find a place for you in the team ❤️

AGI won’t be solved by fine-tuning… Let’s build the next frontier of AI together 🚀

My DMs are always open!!

I am SO excited to be sharing that I am joining @BerntBornich and @1x_tech to lead the new 1X World Model Lab aimed at building the next frontier of embodied AI! The core guiding principle of the lab is: scale up along every damn axis!! 🚀

Robotics data is NOT a second-class citizen - it is too important of a problem to be left to fine tuning! Your model needs to see your most important tokens from step 0

We need to think about robotics through the first principles of AI: how do we best utilize the vast amounts of web-scale media and how do we create a data-flywheel to collect millions of hours of rich robot interactions. There is no other moat in AI outside of data and @1x_tech has done an INCREDIBLE job scaling manufacturing, production and hardware to build humanoid robots that can create a unique data-flywheel in unstructured environments. Scaling data collection for highly dexterous on-policy robot data will be the only way for creating a moat in AI. @JackMonas and team have made great progress in building World Models, and now the goal is to supercharge this effort by starting a hyper-focused scale and data-pilled lab.

Before scaling compute / data / models, we are currently RAPIDLY scaling our team and hiring across the 4 core pillars of AI: model + data, data infra, ML infra and evals. Looking for folks that are excited about the 0->1 problem and share the same principles as us. There’s a single application for everyone in the lab - if you’re a good at engineering and ML, we will find a place for you in the team ❤️

AGI won’t be solved by fine-tuning… Let’s build the next frontier of AI together 🚀

My DMs are always open!!

I am SO excited to be sharing that I am joining @BerntBornich and @1x_tech to lead the new 1X World Model Lab aimed at building the next frontier of embodied AI! The core guiding principle of the lab is: scale up along every damn axis!! 🚀

Robotics data is NOT a second-class citizen - it is too important of a problem to be left to fine tuning! Your model needs to see your most important tokens from step 0

We need to think about robotics through the first principles of AI: how do we best utilize the vast amounts of web-scale media and how do we create a data-flywheel to collect millions of hours of rich robot interactions. There is no other moat in AI outside of data and @1x_tech has done an INCREDIBLE job scaling manufacturing, production and hardware to build humanoid robots that can create a unique data-flywheel in unstructured environments. Scaling data collection for highly dexterous on-policy robot data will be the only way for creating a moat in AI. @JackMonas and team have made great progress in building World Models, and now the goal is to supercharge this effort by starting a hyper-focused scale and data-pilled lab.

Before scaling compute / data / models, we are currently RAPIDLY scaling our team and hiring across the 4 core pillars of AI: model + data, data infra, ML infra and evals. Looking for folks that are excited about the 0->1 problem and share the same principles as us. There’s a single application for everyone in the lab - if you’re a good at engineering and ML, we will find a place for you in the team ❤️

AGI won’t be solved by fine-tuning… Let’s build the next frontier of AI together 🚀

My DMs are always open!!