Tesla Cybertruck Builds Club-Like Loyalty Like Costco And Oakley
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14.9K
4 posts, first seen 2h ago
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Users express gladness and approval about belonging to the club tied to the Cybertruck spotted at Tesla Oasis and Costco brand power.
Based on 1 visible X reactions from 3 accounts; directional sample.
I am in the church of American consumerism. The fact that I'm telling you this probably tells you what store I'm in. It isn’t a Tesla store. Think bigger. Way bigger. That you have to show your club card to get in. Just like if I say, "What kind of shoes was Tiger Woods wearing?" you probably would get that right too. What other brands have such a strong memory in everybody's head? I remember my boss taking me to Price Club back in the 1980s. Which is what Costco used to be called. “Don’t tell anyone about this place. It will put us out of business.” The family store I used to work at is gone. If you talk to a Tesla fan all you need to say is “triangle” and we know exactly which vehicle you are talking about. At the Tesla Oasis, which is in the middle of nowhere in California north of Los Angeles, the solar panels are at the same angle. Why I notice these things? I have hung out with brand designers and storytellers at the highest level. Oakley treats its designers as better than everyone else. It has special equipment that deposits a layer a few atoms thick as glass and plastic. That is how it gets to reflect light in such a colorful way. If you see them you know they are Oakleys. Can’t wait for a pair to come out from some tech company that basically say to everyone “yes I am wearing a camera.” Whoever turns that negative into a club will have a huge moat. Like Harley Davidson turned its negative image into a brand that the Governor of Texas once talked to my partner about for more than an hour both with very fond tones. My friend says Cybertruck is a failure. I say that will be a very popular vehicle on Robotaxi. Just watch. Once you are inside for a ride you will understand. As for the glasses, Zuckerberg had plans long ago to have us play games with our friends in the street. That kind of club.
Users express gladness and approval about belonging to the club tied to the Cybertruck spotted at Tesla Oasis and Costco brand power.
Based on 1 visible X reactions from 3 accounts; directional sample.
Ask a question below.
Published answers will appear here.