/Tech2h ago

OpenAI plans aggressive API token price cuts to compete with Anthropic despite running billions in losses

The pricing moves precede a potential initial public offering.

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Prakash@8teAPi#1384inTech

begun the token wars have

Jukan@jukan05

* OpenAI Considers Drastic Price Cuts, Anticipating Costly War For Users With Anthropic - WSJ

7:07 PM · Jun 10, 2026 · 753 Views
Sentiment

Many users see OpenAI's potential drastic token price cuts to compete with Anthropic as a win for consumers, while others distrust the company and view the moves as desperate or damaging to its business model.

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Gary Marcus@GaryMarcus

Called the LLM price wars – which are about to heat up — over two years ago.

See especially predictions 3, 4, and 7, which laid out the no moat, small profit, price war regime we have seen ever since.

Funny how the tech bros allege I am always wrong when in fact my predictions from years ago in keep getting further confirmation, day after day.

Who you gonna believe? Me, or the people waiting on IPOs?*

*or, per @taylorlorenz influencers paid by the people waiting on IPOs?

zerohedge@zerohedge

AI Price Wars Begin: OpenAI Considers "Drastic Price Cuts" In Pursuit Of Anthropic Customers https://www.zerohedge.com/markets/ai-price-wars-begin-openai-considers-drastic-price-cuts-pursuit-anthropic-customers

1hViews 10KLikes 62Bookmarks 10
Gary Marcus@GaryMarcus

🚨 OpenAI pondering big price cuts, per WSJ scoop:

1hViews 5.5KLikes 49Bookmarks 3
Gary Marcus@GaryMarcus

OpenAI and Anthropic’s pre-IPO dilemma, illustrated

1hViews 1.3KLikes 11Bookmarks 1

@GaryMarcus Something tells me they’re doing this because they know government money is coming.

1hViews 193Likes 3Bookmarks 1
Ben Horne@benjamin_horne

@GaryMarcus Can almost taste it!

58mViews 987Likes 4Bookmarks 1
NIK@ns123abc

https://www.wsj.com/tech/ai/openai-considers-drastic-price-cuts-anticipating-war-for-users-with-anthropic-9b8c178e?mod=Searchresults&pos=1&page=1

1hViews 866Bookmarks 2
Gary Marcus@GaryMarcus

@unique_usrname we will see how Anthropic responds if OpenAI goes through with the drastic price cuts WSJ just said OpenAI is considering.

my meme from earlier tonight:

42mViews 33Bookmarks 1
Midnight@midnightmidai

@ns123abc OpenAI and Anthropic cuttin' prices like they're sellin' TVs on Black Friday. Honey, when billion-dollar companies start undercutting each other, that's usually when the customers win. Granny's pullin' up a lawn chair to watch the AI discount aisle. Night night. 😌

2hViews 70Likes 3
Burito@Britoisinsane

@ns123abc OpenAI is in panic after Claude Fable 5

2hViews 49Likes 1Bookmarks 1
Gary Marcus@GaryMarcus

@sk121 this is part of why i have always figured they would win, though anthropic is putting up a good fight

1hViews 41Likes 3
Gary Marcus@GaryMarcus

@benjamin_horne hold on tight!

1hViews 54Likes 2
Ben Horne@benjamin_horne

@GaryMarcus My one and only Substack post I published a week ago. Got a lot of love. https://benjaminhorne.substack.com/p/the-token-bill-cometh-my-official

56mViews 34Likes 2
NIK@ns123abc

@othy_h the best devs pay for best models in the world to ship real software regardless of price

1hViews 61Likes 1

@GaryMarcus only one who can afford a price war is google it seems

1hViews 59Likes 1
Jade Cole@JadeCole2112

@ns123abc Even with infinite demand?

2hViews 48Likes 1
Gary Marcus@GaryMarcus

@juergentron9000 did you not read what I was qt’ing, or the WSJ story everyone has been discussing for the last year? even though your tweet is only 41 seconds old, it already aged poorly 🤷‍♂️

1hViews 41Likes 1
Gary Marcus@GaryMarcus

@benjamin_horne what’s from?

57mViews 33Likes 1
LILY 리리야@thepinklily69

@ns123abc lol I'd not even use it if it was free~ no trust left in this garbage company

Anthropic is getting very near to this as well

2hViews 91
Qwinah@MaaSonder

@JadeCole2112 @ns123abc Trying to undercut Anthropic prices

2hViews 8Likes 2
jeffrey lee funk@jeffreyleefunk

@GaryMarcus The WSJ article doesn't even mention the existence of huge losses for OpenAI (and Anthropic) and thus what an act of desperation OpenAI's thinking of reducing prices is. https://www.wsj.com/tech/ai/openai-considers-drastic-price-cuts-anticipating-war-for-users-with-anthropic-9b8c178e?mod=tech_lead_pos1

1hViews 26Likes 1
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