TechnologyGupshup’s shift from messaging infrastructure to AI customer engagement
Inc42 reports that AI-related offerings contribute roughly 25% of Gupshup’s global revenue, with newer products growing faster than its traditional messaging business.
TLDR
Inc42 reports that Gupshup is shifting from SMS and WhatsApp infrastructure toward AI-powered customer engagement, with conversational AI, voice AI and AI agents taking a bigger role in its product lineup. AI-related offerings already contribute roughly 25% of global revenue. According to Inc42, the company is betting that its 20-year enterprise relationships and existing customer base can give it an edge in enterprise AI.
Gupshup’s shift from messaging infrastructure to AI customer engagement
Inc42 reports that AI-related offerings contribute roughly 25% of Gupshup’s global revenue, with newer products growing faster than its traditional messaging business.
TLDR
Inc42 reports that Gupshup is shifting from SMS and WhatsApp infrastructure toward AI-powered customer engagement, with conversational AI, voice AI and AI agents taking a bigger role in its product lineup. AI-related offerings already contribute roughly 25% of global revenue. According to Inc42, the company is betting that its 20-year enterprise relationships and existing customer base can give it an edge in enterprise AI.
