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Technology

Redseer Sees AVOD Reshaping India's Micro-Drama Sector

Redseer Strategy Consultants forecast AVOD emerging as key revenue stream alongside subscriptions.

ET
1 Source, 26d ago, first seen 26d ago

TLDR

Economic Times reported Redseer Strategy Consultants' view that India's micro-drama sector is on track to hit Rs 23,500 to 25,500 crore by FY32. Advertising video-on-demand is set to become a primary revenue stream next to subscriptions. The consultants stated that advertising will reshape the business as AVOD gains ground. This assessment comes directly from the report covered in the Economic Times post and linked article. No further details on specific drivers or timelines beyond the stated projection appear in the available source lines.

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1 Source, first seen 26d ago

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1 Source, first seen 26d ago

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1 Source

@EconomicTimesAdvertising set to reshape India's micro-drama business as AVOD gains ground: Redseer https://economictimes.indiatimes.com/industry/media/entertainment/advertising-set-to-reshape-indias-micro-drama-business-as-avod-gains-ground-redseer/articleshow/133730285.cms
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    1 Source

    @EconomicTimesAdvertising set to reshape India's micro-drama business as AVOD gains ground: Redseer https://economictimes.indiatimes.com/industry/media/entertainment/advertising-set-to-reshape-indias-micro-drama-business-as-avod-gains-ground-redseer/articleshow/133730285.cms
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