Jayden Clark, MOTS podcast host, argues X video ad metrics are misleading because impressions register before content renders

there was an article written by @edels0n that mentioned that TBPN was able to monetize heavily by putting ads on clips. this doesn't make sense and here's why : - completion rate of video on X (including short clips) is abysmally low - the percentage of people even seeing the endcard is tiny - an impression !== a view. an impression is an API call. the actual content doesn't even have to render afaik - X isn't where people go to watch video (youtube is where they go to watch)

TBPN monetizes with brand awareness/association and with a high quality niche audience