Marc Andreessen argues founders must use 'outside-in' messaging on global trends to secure meetings with enterprise CEOs

@sarahdingwang @pmarca The same founder-led dynamic shows up in project sales too: it can help secure exchange listings and major partnership deals.

@sarahdingwang @pmarca It’s what’s working for us at Taint. At the end of the day, everything passes through us.

Really critical point from @pmarca on why founder-led comms are central to enterprise sales more broadly: "Are you important enough to meet with the CEO of your customer? Are you important enough to get in the room with the decision maker?"

"The trick is everybody just naturally thinks inside out, 'me and my company and my product out into the world.' Don't think that way. Think in terms of, what are the most interesting things happening in the world, and then how do those things relate to us?"

Absolute catnip.