After him you’ve got the guys who make it so any question you could ever imagine is answered instantly.
Then the guy who let you easily order anything and have it show up at your house the next day (or same day).
Incentives seem to work OK.
Somebody has to be the richest person on the planet.
The fact that it’s the guy who popularized electric cars, made rockets reusable, and is working on curing blindness and paraplegia as a side quest seems fair to me.